Tony McCoy has reflected on his “unbelievable” victory in the race to be crowned the BBC Sports Personality of the Year. The 36-year-old became the first jockey to claim the title after securing 293,152 votes, 41% of the overall total of 698,242, on Sunday evening.

McCoy finished ahead of darts star Phil Taylor and heptathlon champion Jessica Ennis to be awarded the famous trophy at the climax of the annual review of the sporting year, which took place at Birmingham’s LG Arena.

Sports Personality: McCoy Bashes Bookies Once Again And Haye Is Favourite For Next Year

AP McCoy has done it again and bashed the bookies for a six figure sum. The biggest bet Hills took on McCoy was for £7000 when he was priced at Even money. By scooping the BBC Sports Personality, McCoy has managed to end the recent curse of the favourite and was priced at 1/4 when he eventually picked up the award at 9 o’clock on Sunday.

“McCoy has made a habit of costing us money over the years, however, we are more than happy to let him off this once as the award was fully deserved. A sustained gamble since he won the Grand National back in April meant that he was the biggest loser in the book this year and once again he delivered for the punters. Congratulations Tony!” said William Hill spokesman Joe Crilly.

David Haye is Hill’s 5/1 favourite for the 2011 BBC Sports Personality of the Year while Andy Murray and Lewis Hamilton are both priced at 6/1. With the Rugby Union World Cup taking place in New Zealand, Chris Ashton is priced at 33/1 and Lewis Moody is 40/1. Should England secure the Ashes down under Andrew Strauss and Graeme Swann can be backed at 33/1 with Hills.

“There is no major football tournament in the summer of 2011, no Olympics, so it may be time for someone else to step up to the plate. Haye will be fighting one or both of the Klitschko brothers next year and should he end the year with all the World Heavyweight titles he will surely be a shoo-in for the title,” said Hill’s spokesman Joe Crilly.

Sports Personality 2011: 5/1 David Haye; 6/1 Andy Murray; 6/1 Lewis Hamilton; 10/1 Lee Westwood; 12/1 Amir Khan; 16/1 Rory McIlroy; 20/1 Paul Casey; 25/1 Graeme McDowell; 25/1 Ian Poulter; 25/1 Justin Rose; 25/1 Wayne Rooney; 25/1 Jenson Button; 33/1 John Terry; 33/1 Frank Lampard; 33/1 Luke Donald; 3/1 James DeGale; 33/1 Jessica Ennis; 33/1 Andrew Strauss; 33/1 Graeme Swann; 33/1 Chris Ashton; 33/1 Mark Cavendish; 33/1 Tony McCoy; 40/1 Lewis Moody; 50/1 Laura Robson; 50/1 Kevin Pietersen; 50/1 Phil Taylor; 50/1 Ronnie O’Sulivan; 50/1 John Higgins; 50/1 Gavin Henson; 50/1 Bradley Wiggins; 50/1 Rebecca Adlington; 66/1 Christine Ohurugu, Ryan Moore, Ruby Walsh, 66/1 Mo Farah; 66/1 Victoria Pendleton; 66/1 Amy Williams; 100/1 Audley Harrison; 100/1 Jonny Wilkinson; 100/1 Paula Radcliffe

TONY McCoy is the odds-on favourite at 4/5 with Ladbrokes to be crowned BBC Sports Personality of the Year. We are supporting Tony McCoy and urge you to vote for him.

McCoy for BBC Sports personality of the yar 2010

The Grand National-winning jockey was confirmed on the short-list of 10 and heads the betting from Ryder Cup stars Graeme McDowell (4/1) and Lee Westwood (7/1). Ladbrokes have launched their “I’m Backing McCoy” campaign with online virals, a shop promotion and free McCoy rosettes all being issued in the build up to the vote on 19 December.

David Williams of Ladbrokes said: “McCoy has cleared the first hurdle with minimum fuss. He still dominates the betting and has real momentum in the big market.

“We’re totally happy to nail our colours to the McCoy mast. He’s cost us a fortune down the years and we hope he does so once again. He did it for the punters and now they must do it for him.”

Ladbrokes – Sports Personality of the Year 2010:

4/5 A P McCoy
4/1 Graeme McDowell
7/1 Lee Westwood
14/1 Jessica Ennis
14/1 Phil Taylor
16/1 Amy Williams
20/1 Tom Daley
25/1 Graeme Swann
40/1 David Haye
66/1 Mark Cavendish

Tony McCoy, is simply a legend. Tony McCoy simply MUST be named BBC Sports Personality of The Year. He has ridden more winners than anyone else, he has broken every record in the book and is now writing records that may never be broken! It is not his big race wins that endears McCoy to punters, it is the rides he does day in and day out on moderate horses.

Take a look at this….the horse stopped itself, but Tony McCoy still got it to win…

McCoy simply deserves recognition outside of racing. Everyone in racing knows what McCoy is, the best jump jockey ever, a dedicated professional and a genius. If he is not in the running, to let the public decide, for BBC Sports Personality of the Year then it is just a joke!

Andy Murray crashed out of the US Open on Sunday and left the door wide open for Tony McCoy to win this year’s BBC Sports Personality.

McCoy for BBC Sports personality of the yar 2010

The jockey is the 7/4 favourite at William Hill with Jessica Ennis the 9/2 second favourite and Lewis Hamilton just behind her at 5/1. Tony McCoy won his first ever Grand National this year after 14 years of trying, although Ennis is the new poster girl of British athletics and Hamilton is leading the way in this year’s drivers championship.

“Usually by September, we have an odds-on favourite for the Sports Personality. McCoy is very popular amongst the racing fraternity, but the fact that he is perhaps not so well known outside of this, means that this is one of the most open contests in recent years,” said Hill’s spokesman Joe Crilly.

Tony McCoy has won the Champion Hurdle, the Grand National and has been riding out of his skin this year, he is a living Legend of sport and deserves recognition, Tony McCoy deserves it more than any other sportsman this year.

William Hill Sports Personality Of The Year:

7/4 Tony McCoy; 9/2 Jessica Ennis; 5/1 Lewis Hamilton; 10/1 Phil Taylor; 14/1 Mo Farah; 16/1 Paul Scholes; 16/1 Graeme McDowell; 25/1 Jenson Button; 25/1 Rory McIlroy; 33/1 Lee Westwood; 33/1 Andy Murray; 33/1 Amy Williams; 40/1 Mark Cavendish; 50/1 David Haye; 66/1 Amir Khan; 66/1 Colin Montgomerie; 66/1 Ronnie O’Sullivan; 66/1 Phillips Idowu; 66/1 Beth Tweddle; 66/1 Dai Greene

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